On WIX there is a wonderful SEO tool called SEO Wiz. It makes the basic steps of SEO even easier by offering you suggestions, such as keywords which relate to your website. Once you set your keywords the tool allows you to analyze the keywords. Have a mixture of short-tail and long-tail keywords, as long-tail keywords are easier to rank for. The tool then offers you an SEO plan, which will hopefully start to rank your website.
The basics of SEO are very important to comply with. They help search engines understand your website and what it is about. Using algorithms search engines will then rank your site appropriately to specific searches. Ideally you want your site to be on the first page of a search, which can be very hard. Generally the basics of SEO does not achieve first page ranking as it requires a bit of work and effort to do so.