With WIX, you also get a free domain. The main problem with this domain is that ‘WIX’ will be attached to the address. This is bad for search results and your website, if you want it to be successful. Therefore you would want to buy your own domain an connect it to your website. Names can be expensive, especially premium names. This would involve country codes such as ‘.co.uk’ and ‘.ie’ a lot as well as short-tail keywords such as cars or amazing cars.

A perfect example would be a photographers portfolio website. They may have different pages for different types of photos such as nature, cars even maybe something small such as street signs. Having a car page would mean, no images of nature should be in the gallery of the car page, unless the photo over laps each category. Then the photo could be an exception.
The basics of SEO are very important to comply with. They help search engines understand your website and what it is about. Using algorithms search engines will then rank your site appropriately to specific searches. Ideally you want your site to be on the first page of a search, which can be very hard. Generally the basics of SEO does not achieve first page ranking as it requires a bit of work and effort to do so.
First of all, you should know what your website will be about. This is the topic of your website. When starting to build a website WIX actually asks you this question, to suggest themes suitable towards your idea. You should also have an idea of what content is needed for the website. Is the website built on images, if it is a photography blog? Or/and, will you need an about page for example?
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